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Consuming Kids: The Commercialization of Childhood

via Sociological Images by gwen on 9/12/09

Amber W. let us know about the “Consuming Kids” video series, which looks at how marketers target kids, both for their own spending power and for their influence over parents’ spending. Here’s the 7-part series, which is fascinating:

See also hyper-consumerism and parenting, girl culture, girls’ shirts encourage materialism, “born to shop” pacifier, kids and their stuff, good parenting through consumption, and more commodification of kids and parenting.

(View original at http://contexts.org/socimages)

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Filed under  //   consumerism   kids  
Posted September 13, 2009
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